If you are running a tech company, it is time to get Physical. I am talking Cross Fit levels of Physical. I assume you’re already Agile, otherwise you need to get Agile and then continue reading. If you don’t know what Agile means or why you should do it, it does not matter. Just do it, or at least lie and tell people you’re Agile.
If you are still reading, then you are ready to get Physical. This is going to revolutionize your business, and utterly destroy the competition. I am talking about reaching your virtual audience in the real world!
Okay, I know what you’re thinking. “I already created a website, implemented a viral marketing campaign, released an app, used gamification, created actionable insights, and posted thousands of infographics to all of my social media sites. Now you want me to physically materialize my business like some sort of reverse Tron?”
Yes. You need to create a physical portal to your online presence. A connection that synchronizes every aspect of your marketing efforts across every platform. You may also have heard this referred to as the Internet of Things, but your competition is already using that phrase and you need to get ahead. Amazon just launched Dash so hopefully you aren’t running a grocery delivery business, otherwise you can stop reading. Nomi is using Bluetooth iBeacons to interact with retail consumers. Most recently, Facebook began installing buttons in stores in New York City so customers could promote merchandise without using their phone.
You must stop thinking and start getting Physical. This is going to require a brute force effort to reach consumers, but there is one last thing you should ask yourself before releasing a cyborg army of Yelp reviewers. Is this relevant to my business?
Sorry to throw a wet blanket on your Bikram yoga session. But yes, you should consider the relevance. Same goes for Agile. If you have no idea if your current processes are working, then you will not know if the new process is any better. No matter how fantastic these new buzzwords seem. Evaluate your current business, pick out the parts that work and that don’t, and try new strategies that fit within your operation.
Now that you’ve had your moment of contemplation, it is time to start thinking about Space. Cosmos is a hit. Robots are on Mars. Rockets! If you aren’t quite ready for space, you can always start working on your app for wearables.