Studio City East

Florida transplant Living in Long Island City, NY. Serious minded absurdist, habitual hobbyist, and all around friendly character.

Get Physical

If you are running a tech company, it is time to get Physical.  I am talking Cross Fit levels of Physical.  I assume you’re already Agile, otherwise you need to get Agile and then continue reading.  If you don’t know what Agile means or why you should do it, it does not matter.  Just do it, or at least lie and tell people you’re Agile.

If you are still reading, then you are ready to get Physical.  This is going to revolutionize your business, and utterly destroy the competition.  I am talking about reaching your virtual audience in the real world!

Okay, I know what you’re thinking.  “I already created a website, implemented a viral marketing campaign, released an app, used gamification, created actionable insights, and posted thousands of infographics to all of my social media sites.  Now you want me to physically materialize my business like some sort of reverse Tron?”

Yes.  You need to create a physical portal to your online presence.  A connection that synchronizes every aspect of your marketing efforts across every platform.  You may also have heard this referred to as the Internet of Things, but your competition is already using that phrase and you need to get ahead.  Amazon just launched Dash so hopefully you aren’t running a grocery delivery business, otherwise you can stop reading.  Nomi is using Bluetooth iBeacons to interact with retail consumers.  Most recently, Facebook began installing 700px-Facebook_like_thumb (copy).png buttons in stores in New York City so customers could promote merchandise without using their phone.

You must stop thinking and start getting Physical.  This is going to require a brute force effort to reach consumers, but there is one last thing you should ask yourself before releasing a cyborg army of Yelp reviewers.  Is this relevant to my business?

Sorry to throw a wet blanket on your Bikram yoga session.  But yes, you should consider the relevance.  Same goes for Agile.  If you have no idea if your current processes are working, then you will not know if the new process is any better.  No matter how fantastic these new buzzwords seem.  Evaluate your current business, pick out the parts that work and that don’t, and try new strategies that fit within your operation.

Now that you’ve had your moment of contemplation, it is time to start thinking about Space.  Cosmos is a hit.  Robots are on Mars.  Rockets!  If you aren’t quite ready for space, you can always start working on your app for wearables.

Cheers,

Arthur

The Modern City Solution

Modern cities require inhabitants to actively participate in their surroundings. Navigating a city by walking, biking, driving or using public transportation, depends on constant visual, auditory, and tactile cues. New technologies, smart phones in particular, are quickly adding new difficulties to this reality as people become more engaged with their virtual surroundings.

Attempting to fight massive behavioral changes in the population is counterproductive and almost always unsuccessful. One approach is to wait for improvements in technology that create products that are less obtrusive in our daily interactions. The early stages of this can be seen in newer wearable technologies like Google Glass, and in self-driving automobiles. Already GPS navigation, weather and emergency alerts, and live transit information have created significant benefits for users and have mostly improved city life.

The other approach which I believe should be undertaken by government officials and technologists is to alter the infrastructure and mold the modern city to accommodate these behavioral changes. This could be achieved using novel and relatively cost effective approaches like installing Bluetooth LE (low energy) systems at traffic intersections that trigger virtual notifications or haptic feedback to stop or cross. Similar alert systems could be incorporated into cars and subway stations.

Admittedly, it is difficult to encourage what is widely seen as a negative trend in social behavior, but it is a behavior of which almost everyone has been guilty. I would contend that building cities adapted to behavioral trends will benefit not only those disengaging from their surroundings, but those still paying attention.

Gantry Plaza Park - LIC

Gantry Plaza Park - LIC

Wave Hill - Bronx, NY

Wave Hill - Bronx, NY

Lindsay’s photos from Lake Sebago in Harriman State Park

Save for both of us discovering a tick on our persons the final evening, it was a wonderful vacation.  Great weather almost everyday, and just the right amount of rustic.  Plenty of trails, lake access, and BBQing.  And a lot of deer just wondering through the campsite.

For less than $100, you can buy a device smaller than a smartphone that plugs into an HDMI port on your television and run the Google Android (4.2.2 on this model) operating system.  I think that’s pretty cool.  Not to say the device I ordered, the MK802IV, is flawless.  The pre-loaded Android ROM was buggy, which improved after a firmware upgrade but still did not solve the Netflix issue yet.  That said, the devices (of which Dell is even possibly entering the market soon) offer enormous potential for portable computing and a range of applications at a relatively small cost.  I used this wireless keyboard for basic navigating.

For less than $100, you can buy a device smaller than a smartphone that plugs into an HDMI port on your television and run the Google Android (4.2.2 on this model) operating system.  I think that’s pretty cool.  Not to say the device I ordered, the MK802IV, is flawless.  The pre-loaded Android ROM was buggy, which improved after a firmware upgrade but still did not solve the Netflix issue yet.  That said, the devices (of which Dell is even possibly entering the market soon) offer enormous potential for portable computing and a range of applications at a relatively small cost.  I used this wireless keyboard for basic navigating.

The package shipped yesterday, and has an expected delivery date of June 18th.  I’m assuming the USPS employee will just continue to drive by my office until I thoroughly appreciate the benefits of paying extra for two day shipping.

The package shipped yesterday, and has an expected delivery date of June 18th.  I’m assuming the USPS employee will just continue to drive by my office until I thoroughly appreciate the benefits of paying extra for two day shipping.

runoffatthemouth:

If you do not have Instagram, then you have missed out on these highly edited water views from my weekend in Rhode Island. The homes are the backsides of Newport’s summer cottages, which can be viewed from a cliff walk, so I’m tossing them in this water-views set. Contrary to what these photos show, I was not alone during the trip.

This looks fantastic.  I really want to make the trip soon.  Though, it does make me wonder if Newport is doing some amazing marketing, or if everyone I know has the same interests around the same time.  Fast, Cheap & Out of Control also made me want to visit.

(via runoffatthemouth-deactivated201)

The Court of Social Media

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Since 1984 was published, the specter of Big Brother has loomed over every increase in the executive branch of government and any decision to increase surveillance and police powers.  With the proliferation of camera phones and social media, that looming threat has become reality.  How could this happen in a democratic society?  Well, democratically.  Or in modern parlance: crowdsourcing.

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oldflorida:

Sliding gator
Alligator Farm at Sulphur Springs, Tampa

I do miss Florida sometimes.  The beaches and the weirdness.

oldflorida:

Sliding gator

Alligator Farm at Sulphur Springs, Tampa

I do miss Florida sometimes.  The beaches and the weirdness.